Build freely. Grow on your own terms.
Bootstrapped business wisdom and unfiltered insight from the co-founder and CEO of Bearly Art and co-founder of Cards for Cubs — 300,000+ handmade cards shipped to kids in foster care.
Business with a purpose built in.
From Arlington, Texas, Jeremy Su and his teams build companies without outside investors. As co-founder and CEO of Bearly Art, he leads the team that took the maker brand from 30 units a month at its 2019 launch to more than 15,000, with more than 700,000 bottles of glue sold and a place in 200+ retail stores across 15+ countries, including Blick Art Materials, Scrapbook.com, Simon Says Stamp and Spellbinders. In 2024, Bearly Art ranked No. 6 in UT Arlington’s MAVS100, which honors the top 100 Maverick-run businesses. He also co-founded Hassle Free Commerce (Turner & Su), a 3PL and reseller that helps brands sell on Amazon without the logistics headaches. Together, the teams have done more than $35 million in e-commerce sales.
In 2020 he and two co-founders started Cards for Cubs, with Bearly Art as its sponsor. What started as a card drive has grown into a national 501(c)(3), with thousands of card makers and libraries across the country making cards for kids in foster care.
He also gives back to other founders: he has mentored more than 150 small business owners through SCORE.
At heart, Jeremy is a teacher and a maker. Whatever the situation, he’s happiest creating something new and helping others learn to do the same. A Christian and a father, he sees business as a way to serve his family, his teams, and the communities they reach.
Recent conversations & press
How handmade cards are changing lives in foster care
On the Comfort Cases podcast: why a simple card matters to a kid in care, and how Cards for Cubs grew.
How the story began
The founders sit down to talk about where Cards for Cubs came from and why a card drive fit Bearly Art’s mission.
From 30 units a month to 1,000 in year one
How 200 hand-packed boxes and a community of crafters gave Bearly Art its start.
Arlington craft brand brings detail-oriented products
A local look at Bearly Art and the made-in-Tarrant-County story behind it.
Your AI twin: the next step in entrepreneurship
Why founders should train AI to amplify how they think, not replace it.
Navigating tariff challenges: strategies for small retailers
How Bearly Art renegotiated with overseas suppliers and brought some packaging and assembly back to the U.S.
Purpose-driven ventures
Bearly Art
Tools and products for makers and crafters, led by a made-in-USA precision craft glue developed over a year of formulation. Ranked No. 6 in UTA’s 2024 MAVS100.
Hassle Free Commerce (Turner & Su)
Fulfillment and reselling that helps brands sell and ship on Amazon without the logistics headaches. Trusted by brands like Fujifilm, Jacquard, Pébéo and Armour Etch, and a verified Amazon Ads partner.
Cards for Cubs
300,000+ handmade cards to kids in foster care, through 500+ agencies and 6,000+ volunteer card makers. A UT Arlington community partner.
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